Hi, I’m Fitzroy Lewis, thanks for stopping by…
I’m a product designer with an architecture background.
I turn user insights into clear, usable designs, identify core problems, learn from users, and create solutions that balance usability and business needs. Seeking entry–mid level roles.
WCAG-informed · Calm, intentional UI · AI workflow · Background in architectural systems
Featured case studies
Connecting Millennials Through Local Experiences
A UX case study exploring how structure and progressive disclosure can increase real-world participation.
Research · Interaction Design · Prototyping · UI Design · AI integration
Challenge: How might we reduce social and cognitive friction so people feel confident enough to show up?
Conceptual Travel App
Reducing planning friction to help people commit to travel with confidence
Research · Interaction Design · Prototyping · Heuristics
Challenge: How might we reduce planning friction so users can move from inspiration to commitment with confidence?
Mood-Based Content Discovery
Designing discovery systems for emotional intent and cognitive load
Research · Interaction design · Prototyping · AI integration · Taxonomy exploration
Challenge: How might we reduce cognitive and emotional friction in content discovery when intent is mood-driven rather than explicit?